The Digital Imperative

By CDMN on Oct 22, 2012 / Categories: Blog, CDMN News

The following guest post was submitted by Jeevan Bhagwat of Media Careers Canada

The advent of digital media technologies has revolutionized the way we work, play, and communicate. Acquiring digital skills is increasingly becoming a pre-requisite for employment in a knowledge based economy. Graduates and professionals who have a background in Content Management Systems (such as WordPress, Joomla, and Drupal), HTML, CSS, and Graphic Design are now being sought after by companies that realize the importance of transferrable digital skills in a highly competitive, global economy.

Recent trends in the job market indicate that graduates who have a strong background in computer related skills such as programming, network administration, and information technology will continue to be in great demand by employers. However, those with a background in digital analysis, media relations, and digital marketing will also experience strong growth prospects in the job market.

The emergence of social media platforms such as Facebook, Twitter, YouTube, and LinkedIn have also created a need for a new type of professional who can manage an organization’s corporate account by connecting and engaging its audience. Individuals who have the skills needed to analyze website metrics, highlight online trends, and effectively build brand awareness over the internet and mobile technologies, are a much sought after resource by companies that wish to gain a competitive advantage.  This trend is expected to continue well into the future.

The world has changed and with it, the way we do business. Both the public and private sector in Canada are now actively seeking professionals who can apply digital technologies to meet strategic objectives. As internet and mobile technologies continue to evolve, such individuals and the organizations they work for can expect an exciting future ahead.