CDMN News Article

CDMN Canada 3.0 2013 early bird pricing extended; out of this world programming added to conference lineup!

By on Jan 31, 2013 / Categories: CDMN News, Featured, Uncategorized

NASA’s outstanding use of social media to announce details of its landing of the Curiosity Rover on Mars provided the government agency with what the Globe and Mail called a “Hollywood-style rehabilitation” after the conclusion of the space shuttle program. NASA has proven itself a master at the art of modern communications and CDMN is proud to announce that NASA’s Deputy Social Media Manager, Jason Townsend, will be making an exclusive Toronto appearance at CDMN Canada 3.0. He’ll present on day one about how NASA has changed the tide of public opinion about the relevance of that organization through effective use of social media, with special emphasis on the Curiosity Rover campaign; on day two, he’ll run a workshop for government and government agencies on how Canadian governments can emulate NASA’s success.

Also added to the lineup is a keynote presentation from Lane Merrifield, to share the story of the creation & growth of Club Penguin, a Canadian startup sold to become Disney Online Studios Canada based in B.C. This inspirational success story will provide attendees with a blueprint for success and showcase what it is about Canadian digital media companies that make them attractive partners or acquisition targets to major international brands.

GRAND, which is holding its AGM concurrent with CDMN Canada 3.0, has also announced an impressive lineup of keynote speakers. Details are available on the GRAND website.

The response to keynote speakers Chris Anderson and Jane McGonigal, as well as emcee Amber Mac has been very positive. We’re convinced that CDMN Canada 3.0 2013 will be our best conference yet, and we’ve got a lot more to offer beyond world-class keynotes.

CDMN is actively recruiting mentors for the mentoring lunch on day two of the conference. 65 director or above mentors who have “been there, done that,” sharing their time with attendees to talk openly about how they accomplished great things, lessons learned along the way, answer how to get from where you currently are to where you want to be as a successful digital media company. The only way to gain access to these exclusive sessions is by registering to attend CDMN Canada 3.0 and signing up to join the CDMN Canada 3.0 Pathable online community.

And don’t forget that we’re accepting session ideas through CDMN Canada 3.0’s SoapBox at If you have an idea for a session that celebrates Canadian capacity in digital media, tackles a pressing issue that Canada needs to excel at in order to raise our collective standing in the global digital economy or are looking for feedback on your thoughts about successfully commercializing digital media at home and abroad, suggest it on SoapBox, where attendees can vote to make your session part of the program.

Don’t miss your chance to experience Canada’s only conference focused on the commercialization of innovation. Connect, collaborate and commercialize at CDMN Canada 3.0 2013, May 14 & 15 at Metro Toronto Convention Centre, Toronto, Ontario. Early bird pricing has been extended to March 1. Visit today to register!

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