CDMN News Article

Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies to Launch Outside Home Market

By on Feb 5, 2013 / Categories: CDMN News, Press Releases, Soft Landing

Waterloo Region, ON – February 5, 2012 – Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada. The CDMN announced today that 14 companies are participating in the most recent round of the Outbound  Soft-Landing program under way now, following a successful pilot program in 2012.

“Our Soft-Landing Program formula is working, enabling companies to hit the ground running in other geographies to increase their business opportunities,” said Kevin Tuer, CDMN Managing Director. “The pilot program realized an estimated $20 million in new opportunities and sales for participating companies, so we’re excited to see what 2013 brings for the companies announced today.”

Applications opened October 15, 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2 and May 31, 2013. Companies applied through the 21 CDMN ‘nodes’ which then assisted in facilitating the application and mentorship of the enterprises. From the many applications received, the CDMN chose the select group of 14 companies.

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that are generating revenue already and have goals of growing their customer base, opening a satellite office, or developing distribution channels or secure partnerships. Through this type of landing, Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of residency in partner facilities equipped to support their growth, plus up to $4,000 for transportation and hotel costs.

Here is the list of startups, the nodes they are working with, and where they will be ‘landing’ as part of the Outbound Soft-Landing Program:

Startup Node Destination
Authintic Analytics Technologies
DMZ – Toronto New York City
Ayogo Health Inc.
Wavefront – Vancouver London and Birmingham U.K.
Blacksquare Inc. (Blackboxx) 
TR Tech – Calgary Germany
Communitech – Waterloo Melbourne, Australia
Green Owl Mobile Communitech – Waterloo New York City
Insightworks Learning and Development
Sault Ste. Marie Innovation Centre – Sault Ste. Marie Bay Area, California
Javelin Reality
NGen – Hamilton Venice Beach, California
Media Merchants
Wavefront – Vancouver Brazil and Singapore
MaRS – Toronto New York City
Communitech – Waterloo San Francisco, California
Digital Media Zone (DMZ) – Toronto Venice Beach, California
MaRS – Toronto Singapore
Wedding Republic
Ottawa New York City
Ottawa Dubai and Jordan, UAE


Companies that have previously ‘landed’ outside Canada as part of the CDMN Soft-Landing Program include: Awesense; CPS Parking CPS Parking; Cyborg Trading; MAGNET; Mantry; Tabillo; and Weever Apps

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada, and companies that have participated include Fluorologic; and Koning There is also a Domestic Soft-Landing program that assists Canadian companies in furthering their growth across the country.

For more information on the CDMN Soft-Landing Program, visit

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