Building An Interactive Digital Media Team That Has It All
By CDMN on Feb 13, 2013 / Categories: Blog
So, you want to put together an interactive digital media (IDM) team? Or maybe your whole business is one big (or small) interactive digital media team. What skill sets and competencies do you need when putting this team together? The short answer is “as many as possible” but the Cultural Human Resources Council (CHRC) has put together an IDM Team Competency Chart to help you make wise decisions in evaluating skills sets (whether it’s your own or another’s), writing effective job descriptions or helping educator/trainers develop curriculum.
But first you may be asking yourself, what are the functions of an IDM team?
This Competency Chart lists three main functions:
- Creation is the process of conceiving, creating and producing interactive digital media experiences from start to finish. Artistic and technical skills are included.
- Project management includes the directing, supervising and controlling a project from beginning to end.
- Business is all about the business operation at a high level; it involves securing and overseeing the financing of the project and ensuring its successful marketing and distribution.
The interactive chart can be downloaded in a couple of formats for $14.99, but we’ve included some of the pertinent information here.
According to the CHRC when “Generating an idea/concept” the competencies required by each of the above three functions break down like this:
WHAT NEEDS DOING WHO NEEDS TO BE INVOLVED
| Provide conditions for concept generation | Business |
| Assemble expert work groups | Business Project Management |
| Identify client/market needs and expectations | Business |
| Assemble expert work groups | Business Project Management |
| Apply concept generation techniques (brainstorming) based on a set of parameters such as benchmarks | Business Creation Project Management |
| Stockpile ideas / discovers | Business Creation |
| Forecast cultural trends and market needs | Business Creation |
| Immerse oneself in a variety of cultural media | Creation |
| Determine potential audience(s) | Business Creation |
| Research subject matter | Creation |
The truth is that each member of the IDM team will wear many hats. Finding multi-faceted, multi-skilled people for your interactive digital media team is what you should be aiming for – they are out there.
For more info visit the CHRC website.